亞沙會(huì)吉祥物運(yùn)動(dòng)項(xiàng)目造型揭曉
3月31日，2020年第六屆亞洲沙灘運(yùn)動(dòng)會(huì)（以下簡(jiǎn)稱“亞沙會(huì)”）組委會(huì)對(duì)外正式發(fā)布了亞沙會(huì)吉祥物運(yùn)動(dòng)項(xiàng)目造型。亞沙會(huì)吉祥物“亞亞”化身為一名“全能運(yùn)動(dòng)員”，結(jié)合亞沙會(huì)17個(gè)競(jìng)賽大項(xiàng)，詮釋時(shí)尚、環(huán)保、精彩、盛大的亞沙會(huì)理念，向世界發(fā)出熱情邀約。
在當(dāng)天發(fā)布的吉祥物運(yùn)動(dòng)項(xiàng)目造型中，“亞亞”與競(jìng)技運(yùn)動(dòng)定格在飽含視覺(jué)沖擊力的瞬間，呈現(xiàn)出時(shí)尚活力的神韻。它時(shí)而全神貫注、英姿颯爽，時(shí)而悠然自得、神采飛揚(yáng)，用靈動(dòng)的雙眸、熱情的笑臉、充滿活力的運(yùn)動(dòng)姿態(tài)，展現(xiàn)亞沙會(huì)積極進(jìn)取、活力青春的競(jìng)技精神。
根據(jù)不同的項(xiàng)目特點(diǎn)，“亞亞”呈現(xiàn)的維度也全然不同?！霸煨驮O(shè)計(jì)不僅要體現(xiàn)亞亞親切、可愛(ài)、靈動(dòng)的形象，也要兼顧體育項(xiàng)目的速度、專業(yè)、力量等特質(zhì)?！奔槲镞\(yùn)動(dòng)項(xiàng)目造型設(shè)計(jì)團(tuán)隊(duì)負(fù)責(zé)人鄭磊介紹，團(tuán)隊(duì)力求用最簡(jiǎn)潔、生動(dòng)的形式呈現(xiàn)最佳效果。通過(guò)緊抓運(yùn)動(dòng)造型中的“決定性瞬間”，展現(xiàn)出運(yùn)動(dòng)項(xiàng)目的獨(dú)特內(nèi)涵和意義。
亞沙會(huì)組委會(huì)相關(guān)負(fù)責(zé)人稱，吉祥物運(yùn)動(dòng)項(xiàng)目造型將作為賽會(huì)視覺(jué)體系的重要組成部分，被廣泛運(yùn)用于體育場(chǎng)館、市場(chǎng)開(kāi)發(fā)、形象景觀工程建設(shè)等多種宣傳推廣場(chǎng)合。
亞沙會(huì)將于2020年11月28日至12月6日在三亞舉行，這是海南首次舉辦洲際級(jí)綜合運(yùn)動(dòng)會(huì)。據(jù)悉，亞奧理事會(huì)批復(fù)亞沙會(huì)競(jìng)賽大項(xiàng)17個(gè)，分項(xiàng)19個(gè)，小項(xiàng)93個(gè)。這17個(gè)競(jìng)賽大項(xiàng)分別是沖浪、沙灘足球、沙灘卡巴迪、武道（沙灘摔跤、柔術(shù)）、臺(tái)克球、3x3籃球、龍舟、水上運(yùn)動(dòng)（公開(kāi)水域游泳、水球）、沙灘木球、沙灘田徑、游跑兩項(xiàng)、帆船、攀巖、摩托艇、沙灘排球、沙灘手球、動(dòng)力滑翔傘。
Sanya Unveils Mascots in Motion for the Sixth Asian Beach Games
On March 31, the Sixth Asian Beach Games Sanya 2020 (hereinafter shortened as "SABG") Organising Committee released the mascots in motion for the Games. In these images, the mascot Ya Ya is shown playing the 17 sports like an all-round athlete, interpreting the trendy, green, fantastic and magnificent concept of the Games and extending warm invitations to people around the world.
Every mascot in motion displays a fashionable and energetic Ya Ya doing a sport with the best visual effect. Being attentive, robust, leisurely, and cheerful, Ya Ya embodies the enterprising, vigorous, and youthful sports spirit of SABG with its sparkling eyes, smiling face, and dynamic sports gestures.
Ya Ya is posed in different ways according to the features of the sports. "The sports pictograms have to present not only an amicable, lovely and lively Ya Ya, but also the characteristics of each sport in terms of speed, professionalism and strength." The design team for the mascots-in-motion endeavors to produce a stunning effect in a simple but vivid manner, said Zheng Lei, head of the design team. Each of the mascot images captures the “decisive moments” of every sport and showcases its special value and physical excellence.
As an important part of SABG's visual system, the mascots in motion will be widely used in occasions like sports venues, marketing, and image and look projects for the Games promotion, said the responsible person of the matter in SABGOC.
As the first-ever continental multi-sport event to be staged in Hainan province, SABG will take place in Sanya from November 28 to December 6, 2020. It is reported that 17 sports, 19 disciplines, including a total of 93 events, as approved by the OCA, are set for the Games. The 17 sports are Surfing, Beach Soccer, Beach Kabaddi, Martial Arts (Beach Wrestling and Jujitsu), Teqball, 3x3 Basketball, Dragon Boat, Aquatics (Open Water Swimming and Water Polo), Beach Woodball, Beach Athletics, Aquathlon, Sailing, Sport Climbing, Powerboat, Beach Volleyball, Beach Handball, and Powered Paragliding.
